FASHION FOR THE PEOPLE

FASHION+TECHSF Presents: Mentors & Apprentices 02.21.2012 at FIDMSF

FOR IMMEDIATE RELEASE

[SAN FRANCISCO, CA]  February 21, 2012 – San Francisco Fashion And Merchants Alliance, Inc. and FASHION+TECHSF present: Mentors & Apprentices, a career workshop and a networking event for the fashion, technology and creative industries in the SF Bay Area, from 5:30pm to 8:30 pm on Tuesday, February 21, 2012 at(FIDM) Fashion Institute of Design & Merchandising, 55 Stockton Street, 5th Floor, Conference Room, San Francisco, CA 94108. 

Mentors and Apprentices is a career workshop and a networking event for the fashion, technology and creative industries in the SF Bay Area. Business owners who work in fashion, marketing, technology, art and design-related professions will introduce their businesses and/or products, explain what they do, discuss their industry challenges and the nature of their internship opportunity, followed by a Q&A session. Mentors will then be available to meet and interact with participants and for additional informational interviewing.

Students, entrepreneurs and those interested in additional career options are highly encouraged to attend. Internship opportunity and requirements are determined by each mentor and will vary. Resumes recommended.

• What: MENTORS & APPRENTICES
• Where: FIDMSF, 55 Stockton Street, 5th Floor, Conference Room
• When: February 21, 2012, Tues, 5:30-8:30pm, please arrive early
• RSVP:  $10 General Admission, Free Admission with Current Student ID (All Schools)
• Tickets Available @ http://fashiontechsf02212012.eventbrite.com/

TESTIMONIAL:

“San Francisco is a very small fashion market with a lot of fabulous creative talent and very limited venues for networking; Owen Geronimochanged this by creating San Francisco Fashion and Merchants Alliance, Inc (SFFAMA). Owen is a take-charge person who has been able to present creative ideas and communicate the benefits of SFFAMA by offering real information to the fashion community. I recommend that the San Francisco’s creative industry connect with Owen and become a part of the amazing network he has created.”  

~ Paula Mattisonsierra, Owner/Principal at P. Mattison Consulting 

Mentor Speakers include: BETH BLECHERMAN, Techmamas Founder/Editor & Chief Technology Mom; JOANNA RILEY WEIDENMILLER, The One Page Company/CEO/Founder & 360 Fashion Network/Partner; NEELU JAIN,Soulstice/Founder & Growthink/Strategy Consultant; and LILI BALFOUR,Atelier Advisors/ Founder. Product Presentations by Intern Sushi and The One Page Company. BRAD CARRICK, Solz Shoes/CEO, and OWEN GERONIMO, San Francisco Fashion And Merchants Alliance, Inc. & San Francisco Fashion Week™/CEO/FOUNDER, will co-moderate this event.

FASHION+TECHSF is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.

SFFAMA, INC., a California non-profit organization, is the go-to institution in the San Francisco Bay Area connecting the fashion and technology industries. Through our members and industry partnerships, including Fashion Startup,Fashion Bloggers Connect, Link2SF, Fashionable Singles, Fashion+TechSF,  and our newest east coast satellite group Fashion+TechNY, we have a reach of over 5,000 fashion and technology professionals and enthusiasts and over 2,100 members on Facebook and growing. SFFAMA/Owen Geronimo is the winner of the coveted Best Producer and Best Marketing at San Francisco Fashion Awards 2011.

For more information on SFFAMA, INC., FASHION+TECHSF and Mentors & Apprentices, please contact Owen Geronimo athttp://about.me/owengeronimo or visit http://www.sffamainc.org andhttp://www.fashiontechsf.com .

• Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

SOLZ, Solar Bag

SOLZ, Solar Bag is a sponsored project of SFFAMA.

• From the team that brought you SOLZ shoes.

We are proud to announce the pre-launch of our newest functional fashion product “SOLZbag”, a solar powered backpack that functions as a personal portable power station. The bag is designed with three 1.5-watt solar panels that will give a total of 4.5 watt charge to a removable lithium-ion battery; the battery is versatile and also can be charged by a computer or any power source available. Once the battery is charged, it can be connected to almost any small personal electronic device using a variety of power adaptors that come with it. The bag also includes a front pocket, specially designed to hold a pair of SOLZshoes. The bag contains a dedicated padded laptop or tablet sleeve and an additional sunglass and accessory pocket.

This bag is perfect for days on the beach, picnics, hikes, or even just running around town.  We all know how frustrating it is to have your smartphone or tablet run out of battery life.  With SOLZbag, this never has to happen again.

The battery is removable and can be used without the backpack as well.  This itself is a very useful and handy little lifesaver.

We have spent our own money designing and developing this product.  We have our manufacturing ready and just need to raise $7500 to meet our initial minimum order quantity.  Join this campaign and help us bring this amazing product to market.

SOLZ also has a soul.  We have partnered with Nashville-based charity Soles4Souls to distribute shoes to people in need. We have made it possible so that for every SOLZ bag or pair of SOLZ shoes purchased, we can get a pair of shoes to people in need.

4.5 Watts of Solar Power: 1 hour in sun = 3-4 hours talk time. Battery: Up to 20+ hours talk time or 50+ hours music playback. SOLZ bag will help you stay organized, stay active, stay green and stay charged…SOLZ, Never stop shining!

• Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

FASHION+TECHSF 2nd Yr Anniversary Video Recap

• Geek Style Lounge is a pop-up event combining fashion, beauty, lifestyle and tech concepts in a social setting. Attendees are introduced to the newest fashion/mobile apps, enjoy product samples and shop from emerging local fashion designers.Fashion Bloggers Connect is where fashion bloggers are given various platforms to promote themselves, share new tech and innovative fashion ideas in continuing to revolutionize San Francisco’s fashion industry in partnership with San Francisco Fashion And Merchants Alliance, Inc. presented by Fashion+TechSF.

(Source: fashiontechsf.com)

THANK YOU! ‘Fashion Bloggers Connect’ Panel 01.28.12

[ Photos By: Rick Tran ]

• THANK YOU to our FASHION BLOGGERS CONNECT Panel. Jes Ryzenberg: Ryzenberg On, Jennie Lodge: Going West, Zavan Quezada: Boyish.TV, Jacyn Siebert: Sugar Lips Lifestyle Tips, Mai Le:Fashioni.st on 01/28/2012 at FASHION+TECHSF 2nd Year Anniversary & Geek Stlye Lounge 2 Party.

[ L-R, Jacyn Siebert, Jennie Lodge, Zavan Quezada, Mai Le, Jesica Ryzenberg ]

[ L-R, Jacyn Siebert, Jennie Lodge, Zavan Quezada, Mai Le, Jesica Ryzenberg ]

[ Jacyn Siebert, Mira Torres of  The Beauty Bohemian and Jesica Ryzenberg ]

(Source: fashiontechsf.com)

Winner of H&M Design Award 2012

The grand prize winner of the H&M Design Award 2012 has been announced:
Stine Riis from London College of Fashion. The show was filmed today at Stockholm’s Mercedes-Benz Fashion Week FW12, February1st 2012.

• STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

(Source: youtu.be)

2011: The Year in Review | San Francisco Fashion Week (tm) 2011 Runway 3

• Photos By: SHAUN TIANGSING. © 2009-2012. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner.  ]  Read San Francisco Fashion Week (tm) 2011 Press Release HERE.  Produced by: SFFAMA, Inc., Creative Director/ PR & Publicity:OWEN GERONIMO. For media relations, publicity, sponsorship opportunities and booking info, please contact Owen Geronimoor send an email to contact@sffamainc.org

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations,publicity, sponsorship opportunities and booking info, please contact Owen Geronimoor send an email  to contact@sffamainc.org

Boyish Style by Boyishtv

• When he’s not working as a visual merchandiser, Boyish is probably indulging his passion for photography. He might also be found in the great outdoors, working out or collaborating with creative types over coffee. In particular, he is focused on everything that has to do with men’s fashion, and he promises to not stop innovating his blog boyish.tv until every man in the world has seen it at least once.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

SPOTTED: Outside Lands Music Festival, Summer 2011 by Work It Berk

• “SPOTTED” articles are excerpts from “Work It, Berk”, a street style blog by Brittany Curran that originated in Berkeley, CA and has since expanded across the San Francisco Bay Area to Los Angeles and throughout Europe. It also includes several different series, some of which depict the looks of co-opers, fashion bloggers, and members of student fashion organizations.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

KARL: Karl Lagerfeld for Net-A-Porter

by Lexie Tiongson

Contemporary. Classic. Black & White. These are all things that describe KARL, the latest collection designed by Karl Lagerfeld for Net-a-Porter. Recently launched in pop-up stores all over the world in Paris, New York, Sydney, Berlin & London, the collection is presented with 72 seaming less pieces.

Mix eclectic with a contemporary cool and you’ve got KARL. With several designs already sold-out online, the collection is a successful definition of what Karl Lagerfeld has composed as a designer throughout the years.

Hits cuts are found to be defying, complementing every detail you might find on any outfit. From twill pants to hammered-crepe blouses, there’s nothing else you can say about this collection except call it “rocker-chic.”

With a collection “all about Karl” combining style & taste, we can find ourselves jumping off the walls as riveting, chic fashionistas.

• Lexie Tiongson is a freelance writer living in San Francisco, CA. Her blog, The Elle Tee, is inspired by all her current fashion finds, inspirations, obsessions and trends.  To contact Lexie, please e-mail lexietiongson@gmail.com.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

Ryzenberg On: Midwinter Maxi Skirts

Don’t be sad we have a few weeks of winter left — just make the most of it. If you are tired of wearing pants, leggings and jeans, (repeat, wash, dry clean, repeat) lower your seams and go for maxi skirts. 

These ultra long fun pieces not only elongate your gams, they are also a great transitional piece you can wear in spring and summer. Wear now with boots and a hat, and later with sandals or wedges. Jazz it up with some bold baubles to give it more of a bohemian feel. 

A perfect cure to the winter blues and a sure bet to make you stand from the pack. 

Ryzenberg On, is Signing Off

PHOTOS: Pinterest

PHOTOS: Vogue Russia and Fashionista.com

• Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

2011: The Year in Review | San Francisco Fashion Week (tm) 2011 Runway 2

• [ Photos by Dario Smith ( @ http://dslitephoto.tumblr.com/)  © 2009-2012. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner.  ]  Read San Francisco Fashion Week (tm) 2011 Press Release HERE.  Produced by: SFFAMA, Inc., Creative Director/ PR & Publicity:OWEN GERONIMO. For media relations, publicity, sponsorship opportunities and booking info, please contact Owen Geronimo or send an email to contact@sffamainc.org

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations,publicity, sponsorship opportunities and booking info, please contact Owen Geronimoor send an email  to contact@sffamainc.org

#FASHIONTECHSF 2nd Yr Anniversary Party Recap Part 4

 [ Photos By: RICK TRAN. Publicity/PR by: OWEN GERONIMO. JOIN FASHION+TECHSF.]

[ Above Photos By: SERGIO GARCIA ]

[ Photos By: MEAGAN EDERLY ]

THANKS TO ALL OUR SPONSORS: 

 SLODOWN WINES INC.,TRUMER PILS, DRY SODA, MYPRESSI, SFIEC, RODAN+FIELDS,ATELIER EMMANUEL, SOLZ SHOES, CHEAT-A-LITTLE CATERING,LIVERMORE VALLEY WINE COUNTRY, MALIN NAMITA COUTURE & PROJECT SAN FRANCISCO. 

FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. 

For media relations, publicity, , , and booking info, please email  at - contact@sffamainc.org

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

#FASHIONTECHSF 2nd Yr Anniversary Party Recap Part 3

THANKS TO ALL OUR SPONSORS: 

 SLODOWN WINES INC.,TRUMER PILS, DRY SODA, MYPRESSI, SFIEC, RODAN+FIELDS,ATELIER EMMANUEL, SOLZ SHOES, CHEAT-A-LITTLE CATERING,LIVERMORE VALLEY WINE COUNTRY, MALIN NAMITA COUTURE & PROJECT SAN FRANCISCO. [ Photos By: RICK TRAN. Publicity/PR by: OWEN GERONIMO. JOIN FASHION+TECHSF.] 

FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. For media relations, publicity, , , and booking info, please email  at - contact@sffamainc.org

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

Ryzenberg On: SAG Awards Stunners

The Screen Actors Guild Awards is always a fun show to watch. Celebs are usually a little more relaxed, as they are judged by their own peers, but fortunately when it comes to style they all wore their Sunday best. ‘Modern Family,’ ‘Boardwalk Empire’ and ‘The Help’ were all crowned big winners, and many of its stars wowed on the red carpet.

The carpet was filled with color, jewels, risks and old Hollywood glam. Although some opted for a classic feel, I must say I was impressed by the array of gowns on display and the stars truly strutted their stuff.

Here are a few of the looks that caught my attention.

Emma Stone in Alexander McQueen — She truly masters the red carpet look. In this case, she opted for a black gown that was risky and playful, yet she pulled it off. The detail on the bodice was incredible and her Tiffany and Co. jewels were exquisite. 

Zoe Saldaña in Givenchy Haute Couture — Whoever dressed Ms. Saldaña needs to win an award! This dress debuted on the Paris runway nearly four days ago and already made its way onto A-list stardom. This is a daring, fashion forward look that may start some sartorial debates, but its details are divine and it works very well with Zoe’s skin tone. 

Julie Bowen in Temperley — The color of this dress and the shoulder details are incredible, but its back was the piece the resistance, as it was completely open. The ‘Modern Family’ star always kills it on the carpet. I also love her hair pulled back on a pony tail. 

Emily Blunt in Oscar de la Renta — As soon as she stepped on the carpet, the Twitterverse lit up. Everyone commented on how amazing this bright green dress with a thigh-high split was. It was indeed flawless and it worked so well with her hair pulled back and minimal jewels. John Krasinski is one lucky guy.

Tilda Swinton in Lanvin — This trendsetting star, known for pushing the boundaries when it comes to red carpets, went the classic route in this Lanvin number. 

Natalie Portman in Gianbasttista Valli — After winning a Golden Globe, a SAG award and the coveted Oscar last year, the new mom was back in the spotlight, but this time as a presenter. The petit star chose a monochromatic look and kept the accessories to a minimum. Her figure looks fantastic after giving birth to baby Aleph less than a year ago. 

Viola Davis in Marchesa — Viola was indeed the belle of the ball tonight. Not only she nabbed the Best Actress award, but the cast of ‘The Help’ also won for Best Ensemble. Her marchesa gown made quite a statement with its rose gold floral embroidery bodice that showed her fit physique. The look was complete with stunning earrings and bangles accompanied with smoky eyes and a sexy ‘do.

Rose Byrne in Elie Saab — The ‘Bridesmaids’ star took a serious gamble by wearing a sequined jumpsuit with a plunging neckline. It works well with her bob and I love the 1970s vibe it brings. Although not mainstream and few people can pull it off, Rose absolutely rocked it and I applaud her for this choice!

Michelle Williams in Valentino — This is Hollywood glamour at its finest. Michelle is known for her impeccable sense of style and this number is certainly no exception. The winning touch? She went sans baubles, making her pixie cut and neckline the main focus.

Ryzenberg On, is Signing Off

PHOTOS: Getty via Fashionista.com

• Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

#FASHIONTECHSF 2nd Yr Anniversary Party Recap Part 2

THANKS TO ALL OUR SPONSORS: 

SLODOWN WINES INC.,TRUMER PILS, DRY SODA, MYPRESSI, SFIEC, RODAN+FIELDS,ATELIER EMMANUEL, SOLZ SHOES, CHEAT-A-LITTLE CATERING,LIVERMORE VALLEY WINE COUNTRY, MALIN NAMITA COUTURE & PROJECT SAN FRANCISCO. [ Photos By: RICK TRAN. Publicity/PR by: OWEN GERONIMO. JOIN FASHION+TECHSF.] 

FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at - contact@sffamainc.org

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo