Showing posts tagged EDUCATION

FASHION+TECHSF: Fashion Incubation Presentation with INSPIRARE 05.17.12

[Photos by: ARMAND SMITH. Written by: ROBERT BURNS NIXON]

SFFAMA, FASHION+TECHSF and fashion incubator partner INSPIRARE held a design presentation and networking event on May 17th at Pigment Cosmetics. Inspirare Founder and CEO Sean Peng gave an e-commerce industry and business model overview. Anne McEnroe discussed Inspirare’s operations and production. Kate Blank, Inspirare’s Fashion Director, completed the Inspirare team on hand to meet with local fashion designers and view their presentations. SFFAMA Founder and CEO Owen Geronimo added, “We are thrilled to partner with Inspirare to foster local talent, hone their business skills and introduce other ways of getting their products to the market. I want to offer local designers funding opportunities beyond fashion shows and photo shoots by means of incubation and crowdfunding.”

Design presentations included a leather jacket and accessories line fashioned from custom car seats by Dustin Page, luxury knitwear designs for men from Scott Mcfarland, unique denim pieces by Julian Prince Dash and re-invented hi-end patchwork denim by Gerry Kelly of Sonas Denim. Women’s wear designs included the clean sophisticated silhouettes of Audrey Szeto, the London-meets-Los Gatos effortless glamour looks from Claire Farwell of Claire Farwell London, strong yet whimsical creations by Mariya Milovidova, a full range of pretty looks, price points and beautiful color palettes by Skylier Blanchard of Skylier Wear, and a collection of visually arresting color, contrast and dramatic detailing by Celina Martin Perez. Inspirare identified four designers for immediate inclusion in the program.

Additional presentations included a discussion on alternative funding sources by SFFAMA advisory board member Gwendolyn Wright, a product presentation by Brian Carey of HipSwap and a new product and category announcement by Gal Rozov, Founder and CEO of Fold4me. ~ Written by: ROBERT BURNS NIXON

FASHION+TECHSF is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. 

#FASHIONTECHSF - NEXT GEN Fashion Designers / Fashion Incubator Presentation

This presentation and networking event allows fashion designers to present and discuss their designs for consideration in a new fashion incubator. Aspiring designers must register with FASHION+TECHSF in advance in order to present. Attendees will also be able to meet other entrepreneurs who provide resources for the local fashion and tech industries including local fashion entrepreneurs, business professionals, interns, students, designers, app developers, bloggers, stylists and producers.

  • WHAT: FASHION+TECHSF: Next Gen Fashion Designers / Fashion Incubator Presentations
  • WHEN: May 17th, 2012, Door opens at 5:30pm
  • WHERE: Pigment Cosmetics, One Market Street #140, San Francisco, CA
  • RSVP: Eventbrite/ $10 at the door

FEATURED PRESENTERS/ DESIGNERS: Audrey Szeto, Claire Farwell, Deborah Hodgson, Diana Mitchell, Dustin Page, Gerry Kelly, Jonathan Niemuth, Julian Prince Dash, Mariya Milovidova, Scott Mcfarland, Skylier Blanchard, Tamara Jaric

Product Presentation By: 

HipSwap is a mobile and web marketplace that enables you to discover what’s inside the most fabulous closets, homes and shops in your neighborhood - or any neighborhood across America. HipSwap also enables any person, merchant, stylist, artist or designer to quickly and easily sell products to friends, customers, fans or neighbors. And best of all, HipSwap delivers in Los Angeles and gearing up to roll out delivery in major cities across America throughout 2012.

We connect fashion designers, fashion startups, app developers and retail/fashion entrepreneurs to human and capital resources. Find out what all the buzz is about in fashion and technology. Come learn about innovative new products and business models and the people behind them to accelerate your networking and business opportunities. Present and promote your product. Get feedback. Get users. Get a fanbase. Get connected to an enthusiastic community of fashion professionals, entrepreneurs and resources.

Co.lection Sales Workshops for Up and Coming Fashion Designers

Altitude Showroom is proud to launch Co.lection – a workshop series focusing on the specific sales and preparation techniques that up and coming fashion designers must understand before approaching retail buyers. 

Topics include:

  • How to show the best linesheet and lookbook
  • How to time the release of each seasonal collection
  • How to show the best sample collection
  • How to determine if a store would realistically sell your line
  • How to prepare and invest properly in trade shows
  • What to expect when working with a sales rep / showroom
  • How to communicate with buyers and what to expect throughout the sales process and more!
Spring 2012 Workshop Calendar:

(All Workshops are 1 day – choose which day works for you.  All workshops are $50 to enroll and will take place at the Altitude Showroom, 680 8th St. #240, San Francisco, CA 94103 from 6:00pm-8:00pm) Enroll in All Four Spring Co.lection Workshops and receive an additional 45 minute individual brand consultation! Upon completion of the final Spring workshop, sit down one-on-one with Karri Ann Frerichs to get all of your sales questions answered, including:

“Is my collection competitively priced?”  “Which stores do you suggest I start contacting?”  “How should I start to contact those stores?”  “How can I make my collection stronger?”  and any other question you still have to make your brand the most appealing to retail buyers!  Click here to enroll.  


Co.lection Workshops are hosted by Karri Ann Frerichs, owner of the Altitude Showroom, a national fashion showroom headquartered in San Francisco.  Karri manages the sales and buyer relations for 6 women’s contemporary fashion and accessory brands and sells to stores nationwide.  The Altitude Showroom currently has sales reps in San Francisco, Dallas and New York, with plans to expand into additional American markets in the coming seasons.  The Altitude Showroom specializes in representing up and coming brands and understands the extra work, communication and commitment it takes to sell innovative, emerging brands in a market dominated by major brand names. Karri is also a professor in the Fashion Department of San Francisco’s City College.

#FASHIONTECHSF Fashion Entrepreneurs Talk Series (Recap/Part 1) 04.19.12

[ Photos By Armand Smith© 2012 All rights Reserved ] THANK YOU to our speakers: Karri Ann Frerichs of Altitude Promotions, Jill Fraser and Milan Lazich of Jill Milan, LLC. Thanks to our product presenters: Hipswap, SnobSwap, The Green Stylist, Batiste Design, Krasa Design, Rodan+Fields and our guests: Sasha Maks, A Slice of Fashion, Fuston Flow Creation, Nelou Network, CB2 Builders, I2U, SK Telecom Americas, Style Tag, SVP Financial Group, Scott Ian Macfarland, Motion Portrait, Reveler, Kernel Capital, Inc., FIDM SF, SeeZenn and The Brush Guard. Thanks to our team: Robert Nixon, Nichelle Cole, Armand Smith and Nick Chagniot. Moderated and Publicity by: Owen Geronimo

FASHION+TECHSF Presents Talk Series with Local Fashion Entrepreneurs. This networking event allows attendees to meet other entrepreneurs who provide resources for the local fashion and tech industries. Participants include local fashion entrepreneurs, business professionals, interns, students, designers, app developers, bloggers, stylists and producers. Each product presenter will be given up to 5 minutes to introduce themselves and their product or business.

We connect fashion startups, app developers and retail/fashion entrepreneurs to human and capital resources.Find out what all the buzz is about in fashion and technology. Come learn about innovative new products and business models and the people behind them to accelerate your networking and business opportunities. Present and promote your product. Get feedback. Get users. Get a fanbase. Get connected to an enthusiastic community of fashion professionals, entrepreneurs and resources.

FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. For media relations, publicity, product promotionssponsorship opportunities, and booking info, please email Owen Geronimo at - contact@sffamainc.org


For Immediate Release: FASHION+TECHSF presents Talk Series with Local Fashion Entrepreneurs

[SAN FRANCISCO, CA]  April 19, 2012 – FASHION+TECHSF presents Talk Series with Local Fashion Entrepreneurs – aworkshop and networking event on Thursday, April 19, 2012 from 5:30pm to 8:30pm at Pigment Cosmetics located at One Market Street, San Francisco,CA.

Are you making the right decisions TODAY to successfully build your business and take your brand to the next level? Meet three outstanding marketing and product stars with successful backgrounds in consumer and technology products, innovative fashion retailing and luxury goods.

Jill Fraser founded an award-winning multi-brand soft drink company before launching her “it” product luxury handbags as CEO of Jill Milan LLC. Milan Lazich, Co-Founder of Jill Milan LLC., is a seasoned executive in Silicon Valley IPOs, strategic acquisition and worldwide marketing and communications strategy.  Karri Ann Frerichs of Altitude Promotions and StyleElevation.com has built a brand and a successful business representing other innovative fashion brands from around the world.

This networking event allows attendees to meet other entrepreneurs who provide resources for the local fashion and tech industries. Participants include local fashion entrepreneurs, business professionals, interns, students, designers, app developers, bloggers, stylists and producers.

“Our initial product presentation debuted at FASHION+TECHSF and we were very happy with the results. SFFAMA/FASHION+TECHSF is one of the best resources for anyone in the Bay Area interested in networking with remarkable entrepreneurs in fashion and design. The community SFFAMA/FASHION+TECHSF is creating in San Francisco is second-to-none, a truly diverse and positive group of fashion savvy doers. I’ve also garnered wonderful friendships and colleagues who continue to inform and inspire. Kudos to SFFAMA/FASHION+TECHSF! Great Job, Fantastic Event.”  MICHAEL LESNIAK, Founder, OMGiLUV.it

FASHION+TECHSF connects fashion, design and technology entrepreneurs to human and capital resources.Find out what all the buzz is about in fashion and technology. Come learn about innovative new products and business models and the people behind them to accelerate your networking and business opportunities. Present and promote your product. Get feedback. Get users. Get a fanbase. Get connected to an enthusiastic community of fashion professionals, entrepreneurs and resources.

For media relations, publicity, product promotionssponsorship opportunities, and booking info, please email Owen Geronimo at -contact@sffamainc.org

2012 Fairchild Fashion Media Men’s Wear Summit

The menswear industry is in the midst of a seismic shift, with brands and retailers feeling the effects in equal measure. As looks become more refined, brands—including iconic industry giants—are rethinking offerings to respond to consumers’ changing tastes. Private labels wield more influence, and new opportunities abound in the American luxury market. Mission critical for retailers is reconsidering the traditional sales model—including the restructuring of the legendary sales floor and the development of marketing that addresses new, omni-channel selling.

Do you want your brand to simply keep up—or are you looking to lead? Featuring insight from and about trailblazing people, products, brands, and strategies, the Fairchild Fashion Media Men’s Wear Summit offers tools for succeeding—and leading—in a shifting market.

Topics will include:

  • Leadership 
  • Global Opportunities
  • Luxury
  • Digital Innovation
  • Retail Experience
  • And More

About me

SFFAMA is the largest and most innovative fashion organization in Northern California. . For any inquiries, send an email to: contact@sffamainc.org. © 2009-2012. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner.

Ask me anything