Showing posts tagged FASHION AND TECHNOLOGY
Melisa Goldie, Calvin Klein’s Chief Creative Officer will be the Fashion Keynote for Decoded Fashion — a forum series launching at Lincoln Center, on April 30th.
[ SOURCE: DECODED FASHION ]
Melisa Goldie, Calvin Klein’s Chief Creative Officer will be the Fashion Keynote for Decoded Fashion — a forum series launching at Lincoln Center, on April 30th.
Calvin Klein is known for its provocative creative campaigns, which are expanding into the digital realm. Over the past several years, the brand has experimented with live streaming shows, augmented reality and global multi-platform campaigns including online, mobile, print, and social media.
Melisa Goldie will describe Calvin Klein’s vast growth, and how its digital journey has continued to evolve. Other Keynotes will include David Karp, CEO of Tumblr who will be revealing news on Tumblr’s fashion content strategy, along with Andy Dunn, CEO and Founder of Bonobos, who will talk about their expansion to brick-and-mortar through the Nordstrom $16 million investment.
Decoded Fashion Forum has evolved to become the most relevant Fashion Tech event to date in New York. For the first time, a group of established designers, heads of fashion brands and retailers, investors and tech leaders are gathering to discuss and celebrate how tech startups are changing the face of retail and fashion.
Among the event’s highlights is a CFDA-curated designer panel with Nicole Miller, Deborah Lloyd, the President of Kate Spade and Stacey Bendet, founder of Alice+Olivia which will be led by Aliza Licht, DKNY PR Girl who took social networks by storm. Other participating companies include Rebecca Minkoff, Macy’s, Saks Fifth Avenue, Joyus, EditD, Buyosphere, SAP, Bonobos, Lyst and AhaLife.
- You can read the full press release here: http://bit.ly/yfcYlp
- You can visit our official website here: http://bit.ly/yfcYlp
- You can read the Huffington Post write-up here: http://huff.to/JVXXlC
- Join SFFAMA, Follow SFFAMA, Like SFFAMA.
- For media relations & PR/Publicity Contact Owen Geronimo
#FASHIONTECHSF 2nd Yr Anniversary Party Recap Part 2
THANKS TO ALL OUR SPONSORS:
SLODOWN WINES INC.,TRUMER PILS, DRY SODA, MYPRESSI, SFIEC, RODAN+FIELDS,ATELIER EMMANUEL, SOLZ SHOES, CHEAT-A-LITTLE CATERING,LIVERMORE VALLEY WINE COUNTRY, MALIN NAMITA COUTURE & PROJECT SAN FRANCISCO. [ Photos By: RICK TRAN. Publicity/PR by: OWEN GERONIMO. JOIN FASHION+TECHSF.]
FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.
Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at - contact@sffamainc.org
Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo
PRESS RELEASE: FASHION+TECHSF: Applying Mobile Tech Strategies for your Fashion Business
[ Marianna by: DEL GERONIMO ]
FOR IMMEDIATE RELEASE
[SAN FRANCISCO, CA] - January 15, 2012 – San Francisco Fashion And Merchants Alliance, Inc. and FASHION+TECHSF will host a workshop: Applying Mobile Tech Strategies for your Fashion Business from 5:30pm to 8:30pm on Thursday, January 19, 2012 at FIDM - Fashion Institute of Design & Merchandising, 55 Stockton Street, 5th Floor, Conference Room, San Francisco, CA 94108.
A practical approach to implementing mobile technology strategies for your fashion business.
Implementing mobile technology in today’s digital age is essential for businesses of all sizes. This 3-hour fashion/tech workshop and social mixer is for anyone interested in creating or applying mobile apps and wants to know what steps to take in order to get it off the ground and how to do integrated marketing. This workshop is a great opportunity for emerging designers, small business owners, app developers, startup companies, students and fashion entrepreneurs to learn about mobile app technologies and meet potential business contacts in the fashion and tech industries.
“I had a great time talking all things e-commerce with Owen Geronimo, Brad Carrick, and the rest of the Fashion+TechSF speakers. Thanks Owen for putting together a strong panel. SFFAMA looks as strong as ever… I’m looking forward to more events! , said Peter Imai, founder of Kim Brushes.
Stylematic, ShopNear.me, Manpacks are just a few of the companies who will participate in the panel. Tickets are $10 and available at http://fashiontechsf01192012.eventbrite.com or at the door.
FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.
SFFAMA, INC., a California non-profit organization, is the leading institution in the San Francisco Bay Area fashion and technology industry. Through our members and industry partnerships, including Fashion Startups, Fashion Bloggers Connect, Link2SF, FASHION+TECHSF and FASHION+TECHNY, we have a reach of over 5,000 fashion and technology professionals and enthusiasts.
Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo
THANK YOU #FashionTechSF 11.17.11 Panel Speakers










[ Speakers: Brad Carrick @ Solz Shoes, Sabrina Bruning @ Internet Savant, Uduak Oduak @Ladybrille Magazine, Willo O’Brien @ Willo Toons, Vishal Kalia @ RAF9, Antonio Sierra @ Solz Shoesand Owen Geronimo @ SFFAMA Inc. ]
[ Photography by SHAUN TIANGSING ]

Shaun Tiangsing is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.
FASHION + TECH SF is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs.
This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community. Presented By: San Francisco Fashion And Merchants Alliance, Inc. For media relations in regards to “FASHION+TECH SF” , please contact Owen Geronimo via email at press@fashiontechsf.com
- See SF Fashion Calendar + JOIN SFFAMA.
- Follow @SFFAMA + Join Discussions @ Facebook
- For media relations or publicity contact OwenGeronimo -at-contact@sffamainc.org
#FASHIONTECHSF 11.17.11 Recap, Part 1



















FASHION + TECH SF is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs.
This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community. Presented By: San Francisco Fashion And Merchants Alliance, Inc. For media relations in regards to “FASHION+TECH SF” , please contact Owen Geronimo via email at press@fashiontechsf.com
- See SF Fashion Calendar + JOIN SFFAMA.
- Follow @SFFAMA + Join Discussions @ Facebook
- For media relations or publicity contact OwenGeronimo -at-contact@sffamainc.org
(Source: fashiontechsf11172011.eventbrite.com)
#FASHIONTECHSF 10.20.11 Recap, Part 1







































[ Above Photos by: DEL GERONIMO. © SFFAMA INC. 2011. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner. ]
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stylemaven StyleMaven - Last nite in SF: fashion + tech = inspiration for entrepreneurs
@SFFAMA Online Buzz#FASHIONTECHSF tumblr.com/Zu4I1yAwxlq7 -
LYLIFclothing
- LYLIF SO nice meeting u & thanks for the kind words <3 RT
@stylemaven Fab to meet u last nite@SFFAMA#fashiontechsf Checked out yr site <3 it… -
FashionableeME Amanda Weiss - Had a nice night at the
#fashiontech event tonight! Very informative!
- About FASHION+TECH SF: Our mission is to provide an open forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, “FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.
- See SF Fashion Calendar + JOIN SFFAMA.
- Follow @SFFAMA + Join Discussions @ Facebook
- For media relations or publicity contact OwenGeronimo -at-contact@sffamainc.org












































