FASHION FOR THE PEOPLE

#FASHIONTECHSF Mentors & Apprentices Recap 02.21.12

[ FASHION+TECHSF 02.21.12 Mentors & Apprentices Speakers: LILI BALFOUR of Atelier Advisors, NEELU JAIN of Soulstice, BRAD CARRICK of Solz Shoes, JOANNA RILEY WEIDENMILLER of The 1-Page Company and BETH BLECHERMAN of Tech Mamas. PR/Publicity By: OWEN GERONIMO. Above Photos By: DEL GERONIMO, SPECIAL THANKS TO: FIDMSF ] 

DEL GERONIMO, Photographer. Aside from photographing models, Del Geronimo is also the producer of the San Francisco Fashion Awards, honoring local industry professionals, the marketing director for BLACK V, and the editor of Bleed Magazine, a fashion blog based from the San Francisco Bay Area fashion scene. He is a world traveler and an award winning photographer. He also contributes to City Model Management and Ford Models SF, as an editorial fashion photographer.

• FASHION+TECHSF Presents: Mentors & Apprentices. Mentors and Apprentices is a career workshop and a networking event for the fashion, technology and creative industries in the SF Bay Area. Business owners who work in fashion, marketing, technology, art and design related professions introduced their businesses and/or products, explained what they do, discussed their industry challenges and the nature of their internship opportunity, followed by a Q&A session. Mentors then met and interacted with participants and guests. Students and entrepreneurs alike attended this alternative career workshop. Internship opportunity and requirements are determined by each mentor. Resumes recommended. 

FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. 

• For media relations, publicity, product promotions, sponsorhip opportunities, and booking info, please email Owen Geronimo at - contact@sffamainc.org

FASHION+TECHSF 2nd Yr Anniversary Video Recap

• Geek Style Lounge is a pop-up event combining fashion, beauty, lifestyle and tech concepts in a social setting. Attendees are introduced to the newest fashion/mobile apps, enjoy product samples and shop from emerging local fashion designers.Fashion Bloggers Connect is where fashion bloggers are given various platforms to promote themselves, share new tech and innovative fashion ideas in continuing to revolutionize San Francisco’s fashion industry in partnership with San Francisco Fashion And Merchants Alliance, Inc. presented by Fashion+TechSF.

(Source: fashiontechsf.com)

THANK YOU! ‘Fashion Bloggers Connect’ Panel 01.28.12

[ Photos By: Rick Tran ]

• THANK YOU to our FASHION BLOGGERS CONNECT Panel. Jes Ryzenberg: Ryzenberg On, Jennie Lodge: Going West, Zavan Quezada: Boyish.TV, Jacyn Siebert: Sugar Lips Lifestyle Tips, Mai Le:Fashioni.st on 01/28/2012 at FASHION+TECHSF 2nd Year Anniversary & Geek Stlye Lounge 2 Party.

[ L-R, Jacyn Siebert, Jennie Lodge, Zavan Quezada, Mai Le, Jesica Ryzenberg ]

[ L-R, Jacyn Siebert, Jennie Lodge, Zavan Quezada, Mai Le, Jesica Ryzenberg ]

[ Jacyn Siebert, Mira Torres of  The Beauty Bohemian and Jesica Ryzenberg ]

(Source: fashiontechsf.com)

#FASHIONTECHSF 2nd Yr Anniversary Party Recap Part 3

THANKS TO ALL OUR SPONSORS: 

 SLODOWN WINES INC.,TRUMER PILS, DRY SODA, MYPRESSI, SFIEC, RODAN+FIELDS,ATELIER EMMANUEL, SOLZ SHOES, CHEAT-A-LITTLE CATERING,LIVERMORE VALLEY WINE COUNTRY, MALIN NAMITA COUTURE & PROJECT SAN FRANCISCO. [ Photos By: RICK TRAN. Publicity/PR by: OWEN GERONIMO. JOIN FASHION+TECHSF.] 

FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. For media relations, publicity, , , and booking info, please email  at - contact@sffamainc.org

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

#FASHIONTECHSF @FIDMSF 01.19.2012

by: Lexie Tiongson

A couple of aspiring fashion goers gathered on Thursday, January 19^th at FIDM for FASHION+TECHSF’s Workshop: Applying Mobile Tech Strategies to Your Fashion Business. Speakers included Karen Song of Stylematic and Yuan Zhang of ShopNear.me.

Owners of fashion businesses learned how the marketing aspect of fashion industry is what’s most important.

Stylematic introduced their mobile app as a tool that focuses on personalization for shoppers. It is the “Pandora” for personal style. Stylmatic understands your preferences for what you like and what you want to buy. All of you have to do is complete a style profile.

ShopNear.me also announced their mobile app as a tool for shopper to discover what stores are near and what you can buy from a lot of San Francisco boutiques. It showcases what they carry, what style they have and what designers they have. The app also gives shoppers a discount.

A discussion came to follow about how owners of fashion businesses can adopt and implement mobile technology into their business. Discovery becomes the absolute key for mobile app boutiques. Learning about something new excites customers and wants them to involve themselves in the retail store or fashion business.

As technology gets utilized in many businesses throughout the US, mobile technology becomes just as important. Fashion businesses can take advantage of this way to market their brand. Mobile apps are a way for their clients to benefit from potential discounts and discovery of fashion boutiques and retail stores.

In conclusion, applying mobile tech strategies to your fashion business would be a great thing to consider as an addition to marketing and introducing your brand.

FIDM and SFFAMA sponsored the workshop. PR and Marketing done by Owen Geronimo. Hostess: Marcelina M. Burch. Moderator: Nick Frost.

Visit fashiontechsf.org for more info on fashion and technology workshops in San Francisco.

• Lexie Tiongson is a freelance writer living in San Francisco, CA. Her blog, The Elle Tee, is inspired by all her current fashion finds, inspirations, obsessions and trends.  To contact Lexie, please e-mail lexietiongson@gmail.com.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

#FASHIONTECHSF 01.19.12 Recap (Part 2)

[ THANK YOU to KAREN SONG and the Stylematic Team, Yuan Zhang of ShopNear.me, NICK FROST of Angel Hack and FIDMSF. Photos By: SHAUN TIANGSING, PR/ Publicity By: OWEN GERONIMO ] 

FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. 

SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

(Source: fashiontechsf.com)